Marketing

STARCOM: India's first Listed Visual Analytics company

Demographic & Behavioral Analysis

Demographic & Behavioral Analysis

StarBI offers real-time analytics based on online marketing efforts. Both social media and search engine marketing campaigns can benefit from the structured analysis of Starcom Business Intelligence tool.

Search engine marketing is slowly becoming more of an analytical position, as many analytics platforms (like Google Analytics) now provide a large depth of data that includes basic demographics as well as user search behavior. For instance, if 90% of all Indian visitors to your website go to a specific product or services page, then it would make sense to further develop marketing and advertising for that product in the Indian market.

Event Research and Analysis

Event Research and Analysis

When offline events are promoted online, it can give good insight into overall customer patterns, thus helping to increase event marketing effectiveness. By learning the time, location and ways that customers interact with event ticketing through StarBI, event planners can learn when the best time is to promote events, what types of events do well and adjust ticket prices to optimize sales.

A proper online event marketing campaign can track a customer’s interaction from start to finish. This includes tracking how they found out about the event through metrics such as entrance pages, referral sites and custom promo codes.

The chance to combine real world events and promotions with online marketing campaigns is one of the best ways StarBI business intelligence and online marketing can work together.

Content Strategy

Content Strategy

If big data from StarBI is giving online marketers a good idea of their target audience, then marketers can understand what type of online content results in the most traffic and conversions. This gives the company a good idea as to what their target audience is most interested in, allowing the company to modify its content strategy going forward.

For instance, e-books and white papers take quite a bit of effort to create, but if they result in a higher conversion rate, then it might be worthwhile to focus on them more than infographics or daily blog posts.

Overall Marketing Strategy

Overall Marketing Strategy

According to digital marketing agency, business intelligence can give marketers a better view of how to effectively interact with their customers online.

With clearly defined objectives and marketing strategies in place, companies can use StarBI to improve the overall effectiveness of their website by examining the site performance, usage trends, visitor loyalty, audience circulation, content and product placement, search engine performance and overall visitor behavior. A company can therefore use these elements to understand how their site is used, maximize revenue from affiliates, and improve site design and layout.

It’s much more accurate and efficient to combine existing website knowledge with proven customer behavior patterns to create actionable marketing goals. Any marketing campaign, online or off, needs set goals to track progress.